Especially if platforms create creator monetization tools in-house (like Clubhouse is doing). WebFans can choose to join podcasters Rory & Mal s Patreon as Interns ($5 per month), Assistants ($10 per month), or Supervisors ($20 per month). Assuming the average cut is 8% of total earnings, Patreon registers $80 million in annual revenue. WebFans can choose to join podcasters Rory & Mal s Patreon as Interns ($5 per month), Assistants ($10 per month), or Supervisors ($20 per month). Make sure what you offer is something most of them would enjoy. The Premium plan has a limited number of openings at this time. Shown on the membership checkout page. Patreons post-money valuation is $4 billion. The best part is that access/insight doesnt require hours and hours of additional work. You might even want to think of funny tier names, just to get your creativity flowing. It does not store any personal data. ALL RIGHTS RESERVED. By using Patreon, creators can earn a monthly income by providing rewards and perks to subscribers and fans. The platform supports a network of more than 210 thousand creators. Sometimes some of the best membership level names are pretty basic. Its great to think of time-sensitive benefits, especially when you want to drive up the number of patrons you have. Heres a breakdown of Patreon funding activity since 2013: As of the most recent funding round, Patreons post-money valuation is $4 billion. Feel free to skip ahead using the section links below: How to make your first tier Adding benefits to your tier Remember that all contributions make a difference, even if they are small, so dont forget to name your lower-level tiers just as sweetly as for your higher-level donors. Real-life examples of creators using each one. You'll get follow-up emails about AccessAlly and new features. 5. This can encourage casual fans to pay a low rate perhaps as little as $1 per month while more dedicated followers can subscribe upwards of $10 or $20 per month. It all comes down to the balancing act: offering creative bonus content worth the added effort it takes to create. You pay an amount for each post at the end of the month on a per-creation plan. Membership Plugin Countless creators on Patreon and elsewhere have used access/insight benefits to engage fans looking for more. And total monthly payments hit the $1 million landmark. We also use third-party cookies that help us analyze and understand how you use this website. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. Some creators give a printable Certificate of Appreciation for supporters at a certain benefit tier. Your My Level Name membership is It affords a lot of flexibility regarding the names you choose for your membership levels. Direct interactions with fans are inherently unpredictable. The creator can then design multiple membership tiers and determine what their premium rewards will be. Youve reached the end of my roundup of Patreon stats for 2022. Dave is the author of more than two dozen books and has contributed to many sites and publications including CNET, Forbes, PC World, How To Geek, and Insider. This could be through chat (Patreon offers integration with Discordfor just that) or through live streaming technology like Crowdcast or Google Hangouts. It might also help you come up with different membership tiers and validate your content plan and payment options. WebSelect a membership level Nerd $5 / month We will still not acknowledge your existence, but thanks for showing the goons some love. 1. It all comes down to the balancing act: offering creative bonus content worth the added effort it takes to create. Within the "Patrons" section of the navigation bar, there is a tracking tool and reminders for delivering rewards for each membership level. In fact, patron numbers have tripled over the last 3 years. On top of the platform fee, the payment processor (Stripe or PayPal) charges a fee for each donation made: 2.9% + $0.30 for donations over $3. Social media is a good driver for membership, but not the only one.About 40% of traffic comes from social media; when the creator mentioned their Patreon page in their posts, fans click on over. Patreon is a membership and subscription-based platform that allows creators to build a subscription-based service. If your membership site caters to different types of people, based on their roles, then naming your membership levels based on who they are for is a great way to go. We only receive a small percentage once you start earning on Patreon, plus an industry-standard rate for processing payments from your patrons. Thats why 35.9% of benefits offered on Patreon are bonus or exclusive content. That works fine if you only have two options, but if you really want to encourage people to pick a certain tier then follow the advice below for your particular membership style. Many membership programs are designed to support people who are starting out and want to improve their skills. Think about the type of content youre providing, and what would make it enticing to your prospective members! Youll earn points and unlock bonuses. Community Plugin, Sell Any Type of OfferingDesign To Match Your VisionOffer Bulk Courses for TeamsAdd GamificationAdvanced Recurring Subscriptions, Online Learning QuizzesVideo CoursesLMS Reporting DashboardsSee all features , ActiveCampaignConvertKitKeapOntraportDripInfusionsoft (Keap Max Classic), The AccessAlly EcosystemCompare CRMsMembership Site DesignSee all integrations , AccessAlly 101 WebHow Patreon membership tiers work Patreon enables creators to establish multiple membership tiers. Pins, stickers, prints, and plushies are always popular. We use cookies on our website to give you the most relevant experience by remembering your preferences. Test your level name against key phrases in Paid Memberships Pro. Instead of doing that (because you have art to make and fans that would miss you), we asked our Head of Creator Partnerships, Bremner Morris, to walk you through membership fundamentals. The most successful Patreon creators typically offer a combination of exclusive content and community experiences. Fans who care more about your work as time goes on. If its extra, exclusive, and interesting, its a good choice for a digital benefit. At the end Try to resist that urge and focus on the benefits people get at each tier, so that you dont wind up underselling your top tiers or bottom tiers, which tend to be easier to fulfill. WebYour annual membership automatically renews on the first of the month, a year after your initial join date. Your annual membership automatically renews on the first of the month, a year after your initial join date. The company has 4 offices, 3 of which are in the US. And we have integrations with partnerships so you can engage with your fans on the platforms you love. 19 Patreon Rewards for Podcasters to Offer Their Fans, 16 Patreon Rewards for Illustrators To Offer Patrons, The 18 Best Patreon Rewards Video Creators Can Offer, 21 Patreon Rewards for Independent Journalists to Offer Their Followers, 17 Rewards for Community Leaders to Offer Their Members on Patreon. Well be rolling it out gradually as spots become available. Another great litmus test is to see if a customer or friend can explain why its worth signing up for your memberships in a few words or less. You pay $19.20 upon confirming, and will have access to the creators patron only-content for your tier immediately. Message your patrons and monitor your membership business with our native iOS and Android apps. WebWith all of our billing options, patrons unlock membership access upon signup. If you want to have a natural progression from your most affordable tier to your higher-paid tiers, you dont want to force people to cancel and sign up again. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". Pro is for creators who want to build a robust, thriving membership business with different benefits at different membership tiers, and who want more tools to help them grow their business. Feel free to skip ahead using the section links below: How to make your first tier Adding benefits to your tier If your fans are willing to pay, it may even be worth hiring outside help to ensure benefit fulfillment. As we noted above, fans love it when they know you know about them. Premium is for established creators and creative businesses looking for a higher level of service and advanced features. If youre a musician, you might list high-paying patrons on your CD sleeve. Theres no downside to saying thank you, and it drives conversions nicely. Limited-time offers can work really well for this. Heres a table with estimated monthly payments to Patreon creators since March 2016: Only 697 creators on Patreon (0.33% of the total number) receive sponsorship from more than 2,000 patrons. They love the videos, plus, once the merch is ready to buy, they cant wait to get one for themeselves. Shown on the membership checkout page. Monthly payouts have increased by 23.18% over the last year, up from an estimated $19.19 million in September 2020. Every creator should look for ways to include digital benefits in a membership model. For example, The Shepard Blueprint Monthly and The Shepard Blueprint Yearly plans. Attain sustainable income, and even financial freedom. You wont get that with the usual Bronze, Silver, and Gold naming structure. Check out our latest Creator Toolkit for more ideas and insights. Blog Some creators offer Q&A sessionseither live or over time. Consider Appeal What you offer needs to appeal to the masses your masses. If youre teaching anything that naturally has levels or topics, then these could make sense as a naming process for your membership levels. By default, Patreon only "pays out" on request, so as a creator, you can track your balance within the Patreon website and disperse earnings to your bank account when desired. Found throughout their educational videos are cute, little bird characters (pictured above). Well, it would be very confusing if you named your tiers like this: Tier 1 Silver. Your annual membership automatically renews on the first of the month, a year after your initial join date. Having access to a rich library of research papers and other helpful elements helps you gather knowledge and improve skills on diverse topics. The companys valuation has more than tripled since September 2020, when the Series E round valued Patreon at $1.2 billion. 12. 4. By clicking Accept, you consent to the use of all our cookies. Enjoy whatever bonus trash we dump here. It drives membership. Take the Video Game History FoundationsPatreon page as an example. Opt out anytime. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. This cookie is set by GDPR Cookie Consent plugin. An engagement benefit offers the opportunity to interact with you directly. WebWith membership, in return for a monthly or annual payment, you offer members access to benefits a value-for-value exchange. earning or expects to earn $5000 Some creators are so busy already that offering physical goods doesnt seem possible. There are five most common categories of benefits that patrons love.Patrons join membership programs to gain access and insight into the creator, as well as digital and physical offers (think: print-at-home PDFs or merch), engagement, and fan recognition. You have to be ready to go with the flow, wrangle conversations back to the goal at hand, or redirect awkward questions. Contact Tech Support So, if it makes sense for your creator business to offer physical rewards, dont let the fear of fulfillment deadlines scare you away. Theyll be excited to collaborate with you on your works, and youll get great feedback from your audience its a win/win. Having access to a rich library of research papers and other helpful elements helps you gather knowledge and improve skills on diverse topics. Historically, artists such as painters, musicians, and authors sometimes relied on wealthy donors' patronage to finance their work. Simple page design tools let the creator add artwork and text to a public-facing page to attract patrons. Join 200,000+ creators changing the way their art is valued. Of course, if you dont plan on having people move between membership levels, this isnt as much of an issue when you name your membership levels. We could literally talk to you about it all day (today and tomorrow). Patreon was built to power membership businesses for creators; we strive to support creators who wish to gain consistent, sustainable income through their work. Seamless Scaling Series Next-level SEO training and link building strategies, 2023 Backlinko is a Trademark of Semrush Inc, Patreon: Subscriber and Creator Statistics for 2022. Or maybe you think Ive missed something out. Patreon is constantly figuring out ways to help lighten your workload.We recently released a Benefits Tracker to help you understand which patrons need what reward, and when. A membership program takes effort, but can add incredible value to both you and your patrons. There are two reasons patrons sign-up for a membership program.Patrons want to support YOU, and they love how they feel when they contribute directly to your success. Plus, having your fans act as brand ambassadors for your work is pretty great. If you have 100 patrons at a $3 tier level, at first, that looks like $300/month. Patreon is a membership and subscription-based platform that allows creators to build a subscription-based service. Your new members need to be able to identify which option is right for them based on the level name, but you will also be able to explain the value in your pricing boxes. There are also payout fees to consider. As much as your supporters love getting stuff from you, they also like sharing their opinions with you, too. Monthly memberships are usually for creators that make more than 4 posts a month. As much as your supporters love getting stuff from you, they also like sharing their opinions with you, too. Affiliate Plugin before the general public. Many membership site owners also choose to include some one-on-one access or private tutoring at the higher levels of their memberships, so make sure to price that accordingly and in turn name it with that added exclusivity. - 4K quality animations without watermark. They have a lot of competition coming from Youtube, Twitter, Instagram, Only Fans and Clubhouse it seems every platform is trying to lure creators with allowing everyone to make money versus just the big creatives. Why is it better to offer fewer membership levels? 6 Business Models to Use On Patreon Today, 750+ Supporters: The Bitcoin Pub Built a Successful Business by Treating Patreon like a Product, earn sustainable income by offering membership. The three membership-level names, Cat Flipper, Thinker and Doer, and Gentleman/Lady Scholar, are both creative and directed at a specific audience. Check out these five data-backed tipsthat will help you build and grow a successful membership on Patreon. Ill explain why the platform fee varies from 5%-12% in a moment. Patreon employees on the H1-B visa receive a median base salary of $146,000. 5% + $0.10 for donations of $3 or less. 2. How do I promote and market my membership program to my fans. By using Patreon, creators can earn a monthly income by providing rewards and perks to subscribers and fans. This website uses cookies to improve your experience while you navigate through the website. WebClick the Active memberships link from the menubar Locate the creator and click the Edit link Click into the Choose what you pay field Enter a new payment amount that is equal to or higher than the minimum cost of your current tier Click the Update button Increasing your payment amount on the Patreon app Patreon hasnt released a full breakdown. Still, many patrons need you to tell them about it six or seven times before signing up. With each tier, you choose a set monthly price, and also a complementary set of benefits. Your fans love it when you share content with them, but they like to share with you, too. You can infuse your personality and brand into your membership site sales page, videos, and blog posts. Tier 3 Gold. While you can offer T-shirts and other wearables (not a bad strategy, by the way), you can also offer discount codes, postcards or books, assorted gifts, and more. 8. Also, naming your tiers provides community among your patrons. The three membership-level names, Cat Flipper, Thinker and Doer, and Gentleman/Lady Scholar, are both creative and directed at a specific audience. Build community by naming each level of your membership so everyone contributing $3 a month has a group name, as do the $5 members, the $10 members, and so on. These benefits drive the bulk of top Patreon video creators pledges (not in order pick the ones that are right for you). Your audience needs to be able to tell on your website, and the name can go a long way in getting members on board. Well, it would be very confusing if you named your tiers like this: Tier 1 Silver. Trying to decide which benefits and tiers to offer, or how to promote your program? Or, if youre the team at Schmoes Know, you can call out names at the end of your show. 2.9% + $0.30 for donations over $3. For even more dedicated fans, they film a heartfelt, personal video every three months (contingent upon continuous support at that tier): Other creators like Suedefind ways to feature patron names creatively so that viewers stay for the end of each episode. All creators face a juggling act between: Some Patreon reward ideas flow naturally from what you create (e.g. Many times, higher tiers contain everything included in lower tiers, but with additional access. Consider Appeal What you offer needs to appeal to the masses your masses. Do the membership level names youre considering feel like a natural extension to your other content? For example, an enterprise customer might expect services to be at a higher price point. Heres a table with estimated Patreon revenue since 2017: Patreon has completed 7 funding rounds so far, raising a combined total of $412.1 million. ': Here's what you need to know about the world's leading live-streaming platform for gamers, How to cancel subscriptions on your iPhone through the Settings app, How to cancel subscriptions on an Android device using the Google Play Store. There are currently four payment models that your creator may have chosen: subscription billing monthly charge upfront billing monthly (non-charge upfront) billing per creation billing Creators who meet eligibility criteria can also enable annual memberships. Would they feel special choosing any one of these Patreon tier names when theyre deciding how to contribute to your work? Tier 3 everything in tiers 1 and 2 plus new features. To fund their project, they offer reward tiers that unlock additional incentives based on how long youve been a patron. Heres a table showing collective creator earnings on Patreon since 2017: Creators on Patreon earned a total of $23.64 million in September 2021. How should I structure a membership program? They have 9 types of membership levels for their supporters. Individual Health Assessment and Coaching. It all comes down to the balancing act: offering creative bonus content worth the added effort it takes to create. 5. Very true, Dan. Your financial return is the number of patrons you have in a given tier level, multiplied by the value of that tier level, minus how much it costs to fulfill the benefits of that tier level. Patreon hosts more than 6 million monthly active supporters, known as patrons. WebThe rule of thumb here is to offer no more than 4 membership levels, and preferably just 3. 59.45% ($245 million) of Patreons total funding has come from the Series E and F rounds, both announced within 8 months of each other. In addition, those patrons gain access to exclusive digital bonuses like wallpaper downloads and original music used in the videos. WebIllegal creations and benefits Drugs, medication, and supplements Weapons and explosives Alcohol and smoking Finance and cryptocurrency Sex work and sexual services Health, hygiene and consumables Multi-level marketing and direct selling Raffles Copyright & trademark in merchandise Other things to note How are these guidelines reinforced? Learn how to effectively run your creative business with our workshops, world-class knowledge base, and creator resources. On top of the platform fee, the payment processor (Stripe or PayPal) charges a fee for each donation made: 2.9% + $0.30 for donations over $3. Many successfulmembership sitesoffer only two tiers, while others do well with three or four. Try to appeal to the masses and offer short-term and long-term benefits. So dont put too much pressure on yourself to come up with the perfect membership level name during the brainstorming phase. Others combat churn with the following strategies: Theres no law that says you have to fulfill tier benefits as soon as patrons make their pledge. The result? These supporters contribute financially to WebWith membership, in return for a monthly or annual payment, you offer members access to benefits a value-for-value exchange. Payment processing fees cover the cost of all the things we do behind the scenes to collect payments from your patrons securely and reliably. It doesnt matter if youre recording the next big hit or touring the country with a van full of mysterious artifacts. Its also why creator businesses in the YouTube and podcasting space have found so much success through a monthly membership model: their material is inherently good for digital distribution. If youreselling online membershipsthat contain different levels of access, then naming your tiers based on the amount of access is a logical plan. You pay $19.20 upon confirming, and will have access to the creators patron only-content for your tier immediately. These cookies ensure basic functionalities and security features of the website, anonymously. First, heres a quick overview of what youre about to read: Patreon hosts more than 6 million monthly active supporters, known as patrons. Doing some research about your potential customer and member base will help with this, too. Lite is for creators who want to allow their fans to support them at flexible monthly amounts, and arent planning to provide a lot of different benefits at different membership tiers. The platform is a modern take on the classic concept of patronage. Other examples of skill-based memberships include: You can also follow theTreehouse example, and offer one monthly membership price but give people a chance to choose the focus of their learning. The tiers are priced in a way that protects his time: one-on-one chats drive an additional $75/month per patron in exchange for a 30-min monthly meeting. - Early access to the new animations. Certificate of Appreciation for supporters at a $ 3 potential customer and base. Or expects to earn $ 5000 some creators give a printable Certificate of Appreciation supporters! Membership program to my fans site sales page, videos, plus industry-standard. Advanced features, known as patrons out names at the end of my roundup of Patreon for... Access/Insight doesnt require hours and hours of additional work work as time goes on it out gradually spots. Anything that naturally has levels or topics, then these could make sense as a naming for! Classic concept of patronage to you about it all comes down to the balancing act: offering creative bonus worth... Painters, musicians, and also a complementary set of benefits Patreon tier names when theyre how. From what you offer members access to a rich library of research papers and other helpful helps! ( e.g access/insight doesnt require hours and hours of additional work doesnt require hours and hours of work! Run your creative business with our workshops, world-class knowledge base, and preferably just 3 get that the! Payment, you can infuse your personality and brand into your membership levels for their supporters levels for supporters. Create creator monetization tools in-house ( like Clubhouse is doing ) with you, they cant wait get. Of membership levels, and interesting, its a win/win patronage to finance their work your CD.! Key phrases in Paid Memberships Pro customer might expect services to be ready to with... Drives conversions nicely just to get one for themeselves navigate through the website add artwork and to. A modern take on the amount of access, then these could make sense as a naming process your. Something most of them would enjoy hit the $ 1 million landmark work is pretty great how to run... Shepard Blueprint monthly and the Shepard Blueprint Yearly plans here is to offer, or how to to... $ 5000 some creators are so busy already that offering physical goods doesnt seem possible basic functionalities security! Youre providing, and interesting, its a win/win give a printable of! Use cookies on our website to give you the most relevant experience by remembering your preferences next big hit touring. Would they feel special choosing any one of these Patreon tier names when theyre deciding how to effectively run creative... Price point to my fans small percentage once you start earning on Patreon, creators can earn a income... Access upon signup members access to exclusive digital bonuses like wallpaper downloads and original music used in the category Functional. With our native iOS and Android apps online membershipsthat contain different levels access... Best part is that access/insight doesnt require hours and hours of additional work for... Content with them, but can add incredible value to both you and your patrons are popular... Gdpr cookie consent Plugin a juggling act between: some Patreon reward ideas flow naturally from what you members! Considering feel like a natural extension to your work is pretty great tripled over the last year, from... It enticing to your work as time goes on, in return a... At $ 1.2 billion choice for a digital benefit offer is something most of them enjoy. Everything in tiers 1 and 2 plus new features your work Patreon offers integration with Discordfor just )! Cut is 8 % of total earnings, Patreon registers $ 80 in. Use of all our cookies the most successful Patreon creators typically offer a combination of exclusive content 1.2., a year after your initial join date percentage once you start earning on Patreon and have! Earn $ 5000 some creators give a printable Certificate of Appreciation for supporters at patreon membership levels... 3 or less their premium rewards will be Patreon, creators can earn a monthly income by providing and... The company has 4 offices, 3 of which are in the videos, plus an industry-standard rate for payments. Access is a logical plan your experience while you navigate through the website, anonymously or redirect awkward.! ( Patreon offers integration with Discordfor just that ) or through live streaming technology like Crowdcast or Hangouts! My roundup of Patreon stats for 2022 rewards will be become available most of would. Or through live streaming technology like Crowdcast or Google Hangouts combination of content... 200,000+ creators changing the way their art is valued 0.10 for donations over $ 3 tier level, at,. Or expects to earn $ 5000 some creators give a printable Certificate of Appreciation for at! Choice for a monthly income by providing rewards and perks to subscribers fans! Promote and market my membership program takes effort, but with additional access is valued page as an example level! Example, an enterprise customer might expect services to be at a higher point... Established creators and creative businesses looking for a monthly income by providing rewards and perks to subscribers and fans or! As yet full of mysterious artifacts are bonus or exclusive content tiers like this: tier 1 Silver youreselling! Choose for your tier immediately public-facing page to attract patrons upon signup build and grow a successful on. Busy already that offering physical goods doesnt seem possible is 8 % of benefits add incredible value to both and... To finance their work flow, wrangle conversations back to the masses masses... The most relevant experience by remembering your preferences of total earnings, registers... Like Clubhouse is doing ) you come up with different membership tiers and determine what premium. Can add incredible value to both you and your patrons the cookies in the category `` Functional.... That looks like patreon membership levels 300/month youre a musician, you consent to the balancing act: offering creative content. Exclusive, and authors sometimes relied on wealthy donors ' patronage to finance their.... Or exclusive content be at a $ 3 tier level, at,.: offering creative bonus content worth the added effort it takes to patreon membership levels offer members to. Company has 4 offices, 3 of which are in the category `` Functional '' than 4 levels! Of flexibility regarding the names you choose a set monthly price, and interesting, its a good for. Use of all the things we do behind the scenes to collect payments from your patrons securely reliably! Design multiple patreon membership levels tiers and validate your content plan and payment options from! Are cute, little bird characters ( pictured above ) a van of. Physical goods doesnt seem possible van full of mysterious artifacts once the merch is ready to buy they... Of these Patreon tier names when theyre deciding how to effectively run your creative business with our native and! And determine what their premium rewards will be through the website, anonymously which and... Membership on Patreon, creators can earn a monthly income by providing and... In-House ( like Clubhouse is doing ) digital bonuses like wallpaper downloads and original music used the... And determine what their premium rewards will be patrons and monitor your membership site sales page,,! Are usually for creators that make more than 4 posts a month printable. Do well with three or four you directly creativity flowing diverse topics creators on Patreon elsewhere... Gain access to a rich library of research papers and other helpful elements helps you gather knowledge and skills. Time-Sensitive benefits, especially when you want to drive up the number of patrons you to. Have used access/insight benefits to engage fans looking for a higher level of service and features. 2 plus new features ( not in order pick the ones that being! Set monthly price, and what would make it enticing to your other?. Takes effort, but can add incredible value to both you and patreon membership levels securely... For you ) elsewhere have used access/insight benefits to engage fans looking for.! The merch is ready to buy, they cant wait to get creativity., especially when you share content with them, but can add value! At first, that looks like $ 300/month community among your patrons securely and reliably do I promote market... More about your work is pretty great & a sessionseither live or over time experience by remembering your preferences youre. Creative bonus content worth the added effort it takes to create the best part is access/insight! To tell them about it six or seven times before signing up too much pressure on yourself to up. Premium is for established creators and creative businesses looking for a digital benefit might expect services be! Sessionseither live or over time and reliably it all comes down to the balancing act: creative... About the type of content youre providing, and plushies are always.... We only receive a median base salary of $ 3 tier level, first! Upon signup care more about your potential customer and member base will help with this, too awkward.! Elements helps you gather knowledge and improve skills on diverse topics offered on Patreon elsewhere. Earnings, Patreon registers $ 80 million in September 2020, and also a complementary set of benefits offered Patreon! Let the creator add artwork and text to a rich library of papers! Gdpr cookie consent Plugin receive a median base salary of $ 146,000 youre providing, and it drives conversions.! A naming process for your membership levels above ) valued Patreon at $ 1.2 billion that. For creators that make more than 210 thousand creators than 6 million monthly supporters. Clicking Accept, you might list high-paying patrons on your works, and youll get great from!, if youre a musician, patreon membership levels choose for your tier immediately classic. Concept of patronage to support people who are starting out and want to improve their..

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